Thinking of selling your car now? Many of those who are involved in the car-trade business would agree that the toughest time to sell a car in a year is in the last couple of months, as this is when buyers would refrain from buying due to a couple of reasons.
Firstly if it is a pre-owned car, buyers prefer to buy a car in the first quarter of year rather than the last as the model would technically be a year older, which translates to a cheaper price tag. If it is a brand new car we are looking at, buyers choose to wait for a unit from a new model year.
This explains why almost every manufacturer out there organise numerous sales campaigns and promotions towards year-end. However, not many dealers and private sellers have the same financial strength as manufacturers to throw in thousands of Ringgit worth of cash rebates.
So, if you are one of those who have been wondering how to entice buyers during tough times without having to spend a lot, all is not lost! Your buyers will be looking for great second hand value, and we have a few suggestions for you below.
Keep It Clean
First impression plays arguably the biggest role when it comes to buying a car. So, it is important to ensure that the car you are selling is in immaculate condition. With car detailing centres and “autospas” mushrooming rapidly lately, detailing a car is not as costly as it used to be anymore. That said, a trip to a detailer would obviously make the car look brand new, and definitely help in attracting potential buyers.
Full Service Record
Anyone who wants to buy a car would definitely want to know how well maintained the car is, and what it has gone through. In fact, many buyers are dragging their neighborhood mechanic along to check on a car that they want to purchase, and what better way to check on a car engine’s condition than looking at its service record? So, the more complete and updated your car service record is, the higher the chances are for you to sell it at a good price.
Nothing gets the attention of us Malaysians more than the word ‘Free’. So, if two cars of the same model, similar condition and similar price are for sale, but one comes with a free SmartTag, Touch N’Go card, or even a free cap, it is more likely to be the one that a buyer would go for.
The Devil Is In The Details
Sellers should always put in some additional effort when they are sharing information about the vehicle being sold. The more information and pictures you show the potential buyers, the more trust they will have on the buyer.